This strategy was a submission for the Young Shits December 2017 Competition.  
The brief was:
"Make sexual assault a problem men feel compelled to talk about with one another, and incentivise bros to be vocal advocates of the cause. The tone of the work is up to you.
Choose a relevant medium (be digitally driven but clever about it, if a drink coaster makes the most sense for the idea then do it), and find a way to make an informative statement that gets men talking and/or getting involved." 
 

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